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Risk or Reward: Investing in Video Marketing for Your Business

video marketing ROI

If you’ve ever wondered if video marketing is worth the investment, you’re not alone. Many folks are hesitant because they’re not sure how to measure its success. But guess what? Video marketing isn’t just a trendy buzzword—it’s a proven powerhouse for driving ROI. Let’s dive into why you should consider leveraging video marketing for your business.


1. Supercharge Your Engagement and Conversions Businesses using video marketing grow revenue 49% faster year-over-year. Plus, having a video on your landing page can skyrocket your conversion rates by 80%. Imagine the impact of a well-crafted video showcasing the benefits of your products or services in Knoxville and Chicago.


2. Dominate Search Engine Rankings Websites with video content are 53 times more likely to show up on the first page of Google. More visibility means more traffic, which means more potential customers discovering your small to medium-sized business in Knoxville and Chicago.


3. Make a Lasting Impression Videos are memorable—80% of users recall a video ad they’ve seen in the past 30 days. By consistently sharing engaging video content, you’ll stay top of mind when people need your products or services in Knoxville and Chicago.


4. Boost Your Click-Through Rates Video ads have the highest click-through rate of all digital ad formats, sitting at an impressive 1.84%. This translates to more people clicking on your ads and checking out your offerings, driving more business your way.


5. Trackable and Measurable One of the best things about video marketing is that you can measure its impact. With tools that track views, engagement, click-through rates, and conversions, you’ll get a clear picture of how your videos are performing and contributing to your bottom line.


6. Real Results from Real Businesses Take it from our experience: we helped a client in the packaging equipment industry with a 3-month LinkedIn video marketing strategy and saw a whopping 47% increase in revenue. The results were noticeable after just 90 days.


Video marketing isn’t just about creating content—it’s about creating the right content that resonates with your audience and drives real results. At Eleven22, we’re all about helping small and medium-sized businesses in Knoxville and Chicago harness the power of video to grow. Whether it’s through strategic planning, engaging content creation, or detailed analytics, we’ve got your back.


If you are looking to get a couple videos or ramp up your brand visibility and reach your audience through engaging video marketing campaigns, schedule a discovery call today to see what's the next best step for your business!





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